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Ida Mae Home is proud to announce a new licensing partnership with Erin & Ben Co., the lifestyle brand founded by Erin and Ben Napier, hosts of the HGTV hit series Home Town.
Rooted in a shared commitment to quality, craftsmanship, and American manufacturing, the partnership brings together two brands that believe thoughtfully designed products should be made with care, integrity, and purpose.
“From the beginning, Ida Mae Home has believed that where a product is made matters,” said Kristin Kiseljack, Owner of Ida Mae Home. “Erin and Ben have inspired so many people through their dedication to preserving craftsmanship and supporting American makers. We are honored to partner with a brand that shares our values and our commitment to creating products that are both beautiful and meaningful.”
Through this partnership, Ida Mae Home has developed and produced collections inspired by Erin and Ben Napier’s signature style and their longstanding passion for craftsmanship, heritage, and American manufacturing. The licensed collection include quilts, pillows, home textiles, apparel, and bags that blend Ida Mae Home’s expertise in quality construction with the warm, timeless aesthetic that has made Erin and Ben beloved by millions of viewers and consumers.
“Ida Mae Home is the kind of brand that deserves a bigger audience, and I am thrilled to partner with them on this collection,” said Erin Napier. “I love their commitment to American-made and that our ideals are so aligned. I love my Ida Mae quilts, bags and jackets - such colorful craftsmanship in such useful goods is the perfect marriage of quality and design.”
The Erin & Ben Co. collection by Ida Mae Home features thoughtfully designed products that celebrate comfort, authenticity, and enduring quality. Every piece will reflect a shared belief that great design is rooted in quality workmanship and that products made with care can become part of a family’s story for years to come.
In this collection
About Erin & Ben Co.
Erin & Ben Co. was founded by designers, entrepreneurs, and internationally recognized television personalities Erin and Ben Napier. Known for their down-to-earth warmth, creative vision, and deep love for small-town life, the Napiers have inspired millions by showing how home can be both a sanctuary and a reflection of community.
Grounded in their Southern roots and a shared reverence for American craftsmanship, Erin & Ben Co. offers home goods that blend soul and utility—pieces that are as meaningful as they are beautiful. Every product is made or assembled in the USA, thoughtfully designed to honor the past while serving the way we live today – and every purchase supports the skilled workers and local communities who bring them to life.
From artisanal accents to everyday essentials, the collection carries neighborly charm, heirloom-inspired details, and uncompromising quality. Erin & Ben Co. helps tell the story of home—built with care, shared with pride, and passed on for generations. At its heart, it’s an invitation to slow down, be present, and make something good today.
Browse the Patterns of the Collection
